Founded under a warm Indian sky in 2014, Ayu scents are dreamed up with intention. Transcending the art of perfume into a nourishing everyday ritual.
All ingredients are kind to the earth and beneficial to your being. Globally sourced and distilled using age-old methods with a selection of medicinal herbs and exotic florals that are soothing to touch and gently uplift with every inhale.
Ode is a warming symphony rich in amber, sandalwood and medicinal saffron blossoms. Enlightened with a delicate offering of rose petals — this tridoshic blend imbues a burst of softness while balanced with deep, grounding notes from woods and resin. A traditional Ayurvedic remedy to energise the chakras, especially in matters of the heart.
Vala is the golden nectar of the Bakula flower basking in a delicate sun glow. This sacred flora fills the evening air with a honeyed aroma that warms as dawn rises. Proclaimed to be a gift from the heavenly realms, its sweet notes are lightly dappled with a musky undertone.
An iridescent woody fragrance inspired by the breathtaking quiet of a sunlit forest clearing. White Oudh invokes the intoxicating powers of agarwood, an ancient resin that has been recorded in the Vedas for its healing and spiritual potency. Blended with beloved frankincense and neroli.